Perceptions of Rural Consumers on the Aspects of Meat Quality and Health Implications Associated With Meat Consumption

This study was conducted to determine the perceptions of rural low-income consumers on meat quality and health issues associated with meat consumption. A total of 466 consumers in the Eastern Cape (EC) Province (South Africa (SA)) were randomly sampled, and principal component analyses (PCA) were used to analyse the data. With regard to purchasing decisions, correlation analysis was performed to establish the relationships between actual scores and mean scores so as to determine purchase motives and decisions. The major purchase point mentioned by all consumers was the supermarket (65%), and the reasons were that this purchase point was the most hygienic and the meat was fresh (35%). The estimated relationship showed a significant association between products consumed at home and the source of income of consumers. With regard to consumption patterns and health issues, most consumers were aware of nutritional balance issues (64%), and most were aware of the health risks associated with meat consumption (59%). It was concluded that consumer perceptions on the meat quality aspects associated with health and consumption patterns are affected by disposable income and cultural background.